Customer Journey

We created a customer journey in response to the interviews with the superusers.

Brandloyalty on supermarkets

We have analysed the insights of Snapcart based on 85.000 Indonesian shoppers and found the following conclusions: 01. 76% of the shoppers are doing groceries at two or more supermarket chains. 02. 24% of the shoppers are loyal to one kind of supermarket chain. 03. Nearby location of supermarkets from home or work is important,…

Research on online grocery shopping

We did some research on online grocery shopping. Online grocery shopping is becoming more popular. Nearly 1.6 million of the people in the Netherlands have ever done some online shopping for groceries. This year, it is expected that the limit of 2 million will be reached. It’s also expected, for the coming years, that the…

Competition Analysis: loyalty programs

We have done an extensive research at the current trends of loyalty programs of grocery stores. In this analysis we compared different chains, from domestic to foreign supermarkets. Asda We noticed that Asda, a British supermarket chain, doesn’t use of loyalty programs. Instead they lower the prices for every kind of customer and pay the…

Superusers

Marieke, 55 years old Marieke is a loyal shopper she always likes to go to the same supermarket. She is very enthusiastic with collecting for campaigns. She doesn’t only save for her self but also for others. She likes to have the attention of saving for others and helping them. But it also gives her contact…

Concurrentie onderzoek Nederland

We hebben onderzoek gedaan naar wat er nu voor aanbod is op de markt van retailer apps. Daarbij hebben we gekeken naar Nederlandse retailers zoals Albert Heijn, Jumbo en plus. Albert Heijn Supermarkt Albert Heijn heeft een app genaamd Appie. Deze app kan gebruikt worden door gebruikers die boodschappen doen in de Albert Heijn. De bedoeling…

PLUS

We thought it would be a good idea to do field research in an supermarket. Because we wanted to know more about the target group. Therefor we prepared some questions to ask. We wanted to target all ages from young adults, to young parents, to older adults, to older parents, to singles etc. We chose…

Stakeholdersmap

We created a stakeholders map. In this map we looked at those who are involved with Bright Stamps. The map consists of different categories: Developers, Suppliers, Consumers, Retailers, Parent Companies, Customer Service, Icemobile and Advertising Agencies. The categories include underlying components.

Facebook Messenger

We did some research on bots and Facebook messenger. We thought it would be helpful to see what invention there is on this business area. Article 1: This article is about using the platform Facebook messenger in a way to get easier acces to users. Companies use a bot to communicate with there users. You can ask…

Retailers on Social Media

We did research on how the current retailers are using Social Media to connect to their customers. The most populair use of channels are: 1. Facebook 2. Twitter 3. Instagram We found some similarities between the dutch retailers: Lidl and Albert Heijn. 1. Both retailers are using Facebook for global news, recipes and customer service…