Platforms as WeChat and Slack are around for a while now, until Facebook adopted these into their Messenger application. The technology of WeChat and Slack never received the attention it deserved in the US. There are over 1 billion people using Facebook Messenger on a monthly basis, so to develop some presence on this platform companies see a huge opporunity.
Many of the now more than 34,000 developers creating bots on the platform have failed to deliver anything exceptional. Even Facebook’s vice president of messaging products, David Marcus, recently remarked that early offerings were “really bad,” though he said that the overall experience is improving. Some of the best use cases he cited were in driving people to subscriptions, facilitating small transactions, and assisting with customer service.