Low-Fi Prototype

We designed low-fi prototypes to show the conversation with the chatbot. We created three different scenario’s with three personas.

Customer Journey

We created a customer journey in response to the interviews with the superusers.

Research on online grocery shopping

We did some research on online grocery shopping. Online grocery shopping is becoming more popular. Nearly 1.6 million of the people in the Netherlands have ever done some online shopping for groceries. This year, it is expected that the limit of 2 million will be reached. It’s also expected, for the coming years, that the…


We created a stakeholders map. In this map we looked at those who are involved with Bright Stamps. The map consists of different categories: Developers, Suppliers, Consumers, Retailers, Parent Companies, Customer Service, Icemobile and Advertising Agencies. The categories include underlying components.