Mind map: past – present – future

We made a mind map about supermarkets to see how the history was, how the present is and what the future will be. We thought it would be a good idea to see the changes in time. To design in evolution. We came up with crazy ideas in the future that we hope we will have…

Superusers

Marieke, 55 years old Marieke is a loyal shopper she always likes to go to the same supermarket. She is very enthusiastic with collecting for campaigns. She doesn’t only save for her self but also for others. She likes to have the attention of saving for others and helping them. But it also gives her contact…

Concurrentie onderzoek Nederland

We hebben onderzoek gedaan naar wat er nu voor aanbod is op de markt van retailer apps. Daarbij hebben we gekeken naar Nederlandse retailers zoals Albert Heijn, Jumbo en plus. Albert Heijn Supermarkt Albert Heijn heeft een app genaamd Appie. Deze app kan gebruikt worden door gebruikers die boodschappen doen in de Albert Heijn. De bedoeling…

PLUS

We thought it would be a good idea to do field research in an supermarket. Because we wanted to know more about the target group. Therefor we prepared some questions to ask. We wanted to target all ages from young adults, to young parents, to older adults, to older parents, to singles etc. We chose…

Facebook Messenger

We did some research on bots and Facebook messenger. We thought it would be helpful to see what invention there is on this business area. Article 1: This article is about using the platform Facebook messenger in a way to get easier acces to users. Companies use a bot to communicate with there users. You can ask…