Superusers

Marieke, 55 years old Marieke is a loyal shopper she always likes to go to the same supermarket. She is very enthusiastic with collecting for campaigns. She doesn’t only save for her self but also for others. She likes to have the attention of┬ásaving for others and helping them. But it also gives her contact…

PLUS

We thought it would be a good idea to do field research in an supermarket. Because we wanted to know more about the target group. Therefor we prepared some questions to ask. We wanted to target all ages from young adults, to young parents, to older adults, to older parents, to singles etc. We chose…