PLUS

We thought it would be a good idea to do field research in an supermarket. Because we wanted to know more about the target group. Therefor we prepared some questions to ask. We wanted to target all ages from young adults, to young parents, to older adults, to older parents, to singles etc. We chose…

Stakeholdersmap

We created a stakeholders map. In this map we looked at those who are involved with Bright Stamps. The map consists of different categories: Developers, Suppliers, Consumers, Retailers, Parent Companies, Customer Service, Icemobile and Advertising Agencies. The categories include underlying components.

Facebook Messenger

We did some research on bots and Facebook messenger. We thought it would be helpfulĀ to see what invention there is on this business area. Article 1: This article is about using the platform Facebook messenger in a way to get easier acces to users. CompaniesĀ use a bot to communicate with there users. You can ask…

Retailers on Social Media

We did research on how the current retailers are using Social Media to connect to their customers. The most populair use of channels are: 1. Facebook 2. Twitter 3. Instagram We found some similarities between the dutch retailers: Lidl and Albert Heijn. 1. Both retailers are using Facebook for global news, recipes and customer service…